Apple’s tactics to boost sales in China have had temporary effect

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Earlier this month, we commented on how iPhone sales in China rose by up to 83% after the price drop gadget in the country. However, this tactic, coupled with the wide dissemination of its training program trade-in, will not be enough to keep Apple happy with the results – at least not for long.

According to analysts at Rosenblatt Securities, in addition to the short duration, the projected increase in sales provided little benefit for Apple in the Chinese market (even with the growth in sales during the last two months), as disclosed by AppleInsider.

More precisely, the firm noted that the Chinese smartphone market as a whole fell about 12.8% in the first month of the year, with foreign brands (such as Apple and Samsung) accounting for a 50% drop in the period! For analysts, price reductions alone will not help boost demand, which is stagnating due to the “lack of design changes” of devices.

In this regard, Rosenblatt maintained its estimate of 38 to 39 million devices shipped during the first quarter of this year, but predicted that the slowdown in sales could cause a reduction in the volume of devices sold in the next three months (when sales are expected to drop to 33 million units).

As Rosenblatt’s own analysts said, only a big (positive) change could contribute to the definitive increase in sales of iPhones in China (and not just there, I believe). Otherwise, if the news doesn’t surprise you and the prices don’t please… well, you already know.