Apple’s retail poster from 1978 goes to auction with a minimum bid of R $ 100,000

Apple’s retail poster from 1978 goes to auction with a minimum bid of R $ 100,000

The official Apple stores were only born on May 19, 2001, but Apple obviously has a huge presence in the world of retail since it was created and started selling computers on a large scale.

In the late 1970s, for example, the company sold its products in third-party computer stores; some of these partners, to highlight the sale of Apple machines, requested big posters with the glorious colored Apple, which were placed right at the entrance of the establishments.

For now, more than 40 years later, one of these posters could yield excellent money for its owner: the original 1978 plate, produced to order by Apple itself, went on auction today. The minimum bid? $ 20,000, or about R $ 101 thousand on today’s exchange rate.

The poster measures 1.5m high and 1.2m wide, and has a delightfully designed vintage: in addition to the giant colored Apple, we only have the inscription “apple computer” (in lower case, as it was the company’s trademark at the time) in the traditional Austrian font Motter Tektura. In that decade, its owner was a computer reseller who learned about the existence of Apple at a conference in 1976, the year that Apple was founded.

The piece is being auctioned off as part of a larger auction, with other pieces of memorabilia – mostly autographs from former US presidents, as well as items from sportsmen and Hollywood stars. For those interested, it is possible to bid on the Nate D. Sanders agency website; the auction runs until next Thursday (3/26).

via Cult of Mac