Apple's YouTube page

Apple’s new commercial shows why privacy matters

Earlier this month, we highlighted a new Apple campaign in Europe, focused on privacy. It hasn’t expanded yet, but today the company has shared a new commercial that talks about the same theme.

In it, Apple shows us how important privacy in the real world is – paralleling our virtual life – and how the iPhone is the best choice if you care about it.

“From encrypting your iMessage conversations or not keeping a route history on Maps, until you limit tracking on sites with Safari. The iPhone was designed to protect your information, ”says the company.

Although the subject is the same as the European campaign, the page indicated by Apple for more information on the subject is another. However, we must not forget that the company has touched on this subject before in its homeland – more specifically in Las Vegas, just before the start of the 2019 Consumer Electronics Show (CES).

Privacy seems to have been Apple’s current choice to highlight the iPhone, since, in addition to the European campaign and this new commercial, the company changed the decorative arts of its YouTube channel, its Twitter account and its Facebook page – all now mention privacy:

Apple's YouTube page

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