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Apple's new campaign focuses on privacy [atualizado: mais vídeos]

As a global company, most of Apple's campaigns run in the countries where Apple operates. Some of them, however, depending on the theme or even the company's will are regional. And that seems to be the case with the new campaign. ?There's more to iPhone?, which showed up last year in Germany and now has arrived in France and the United Kingdom.


Have you noticed the European trend? There, privacy issues are in vogue (largely because of the General Data Protection Regulations, a subject that was born on the continent and has spread across the world). How much of this new campaign focuses on privacy

As we browse the page we see highlights like ?Apple never sells your data?, ?Apple recycles your smartphone even though it's not an iPhone?, ?Face ID doesn't store an image of your face?, ?iOS 12 makes iPhones older people get faster ?,? iOS 12 lets you limit how advertisements track you ?and more.

In addition to the new page, Apple also released three commercials with themes commented on it, check out:

iPhone Remote erase (Delete remotely)

You can remotely wipe your iPhone to protect your data.

iPhone Disassembly (Disassembly)

Apple has developed a disassembling robot for iPhones.

iPhone Data protection (Data Protection)

Apple never sells your data.

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Will the campaign reach countries on other continents?

Update by Rafael Fischmann 3/15/2019 s 15:13

Apple today released on its UK YouTube channel three more videos from the same campaign. Check out:

iPhone Smartphone Recycling (Recycling Smartphones)

Apple recycles your smartphone, even if it is not an iPhone.

iPhone iOS 12 Software Update

IOS 12 makes it faster than older iPhones.

iPhone Face ID

Face ID does not store a picture of your face on iPhone, just a mathematical representation of it.