Apple's intrusive behavior would be causing problems in the original series area

Much has been said about Apple's venture in the field of original movies and series which, it seems, will be officially revealed at the end of this month. If, on the one hand, Ma's economic power means she is being able to put together an extensive catalog full of important Hollywood names very quickly, on the other, her inexperience in the area and insistence on maintaining a “clean” image may be putting a p the brakes on the initiative as a whole

We have already mentioned Apple's policy of banning explicit content in its service for some time, which may (or may not) have been slowed down later. Recently, the New york post published a report reiterating this position and adding that Ma's intrusive behavior is also causing problems in the area.

Hollywood producers involved with Apple, who spoke on condition of anonymity, said the company was "hard to work with", complaining about the lack of transparency and clarity on the part of Apple executives.

Apparently Tim Cook himself has been a source of trouble: the CEO has already appeared on the movie sets of some of the company's upcoming original series, such as science fiction. See and the unnamed drama with Reese Witherspoon and Jennifer Aniston, to make guesses and accompany the production. One of the most repeated phrases by the executive, according to the sources, "don't be so bad" in Apple's policy of keeping its series and movies free of explicit or "dirty" content.

According to the report, actors, writers and directors are bothered by the involvement of Apple executives in the actual creation and production of the works. In Hollywood, in general, things work the other way: creators are often free to develop their work until the producers arrive, with the project already in post-production phase, and cut off unwanted or commercially unviable points. Apple is getting involved at a much earlier point in the process, which causes friction with Los Angeles creative professionals.

Another point raised by the report reports a certain lack of clarity on the part of Ma. One of the producers heard stated that the company "makes big changes" at all times, laying off and hiring writers. "There is no clarity in what they want and many of the products are not as good as they would like," the source adds.

Because of this need for control and lack of, many original series are behind schedule. O New york post He stated that while the platform announcement could be made at the end of this month, the service itself should debut only in the summer or fall of the northern hemisphere with few series available at the beginning.

The newspaper information should not be taken as absolute truth, considering the not entirely solid reputation of the vehicle. Still, it's a problem Apple will have to deal with if it is to become a major player in the upcoming segment.

via MacRumors