The Computer History Museum (yes, the one that Rafael visited in Mountain View, a year ago) has just published on its page two important historical documents from Apple (of course, with due permission): his first public offer and the preliminary plan of Macintosh business.
"These two documents offer a rare insight into Apple's history as a company," said John Hollar, CEO and president of CHM. "It has grown into a corporate icon, and it is an honor for us to be able to see its dawn as a business."
Preliminary Confidential Offering Memorandum
The Initial Public Offering (Initial Public Offering – IPO), dated 1977, was donated to the museum by Mike Markkula. It is based on the vision that Steve Jobs and Steve Wozniak had for the Apple II and how it would soon be in various homes, schools and offices around the world. Mike was the first investor that Apple had in exchange for a third of the shares of the new company, he invested $ 250,000 in the company and subsequently (1981 to 1983), served as its president.
Preliminary Macintosh Business Plan
The Macintosh Business Plan, released internally in 1982, was donated by Dan Kottke, Apple's first employee. He was responsible for making and testing the Apple I, a computer created by Jobs and Woz in 1976, in the garage at Jobs' home. The plan compares the performance of the first Macintosh, which would cost $ 1,500, with other products of the company, such as Apple II ($ 2,500) and Lisa ($ 5,000).
Apple's initial strategy was to encourage corporations to migrate to (or focus on) more expensive models like the Lisa and Apple III, while more popular users would move to the Mac, since it was the cheapest model. Initial planning predicted that approximately 19,000 schools and an additional 12 million students would be potential buyers of the Macintosh.
To check out more details or even download the two documents in PDF format, just check the museum's page for Apple documents.