As it is likely to win the most ironic news trophy of the month in the tech world, Apple is leading one of the most renowned consumer satisfaction ratings in the world. J.D. Power. Area? Routers yes, the AirPorts, whose strongest rumors point to near discontinuation, are preferred by their owners.
The survey was conducted with 3,037 consumers and took into account 10 factors, in order of importance: Wi-Fi range, reliability, upload / download speed, ease of connection restoration, security features, price, ease of use, variety features, intuitive interface and customer support.
Ma's routers scored 876 out of 1,000 in the company's ranking, surpassing competitors like ASUS (860), D-Link (856), TP-Link (854) and NETGEAR (848). The segment's average satisfaction was 847 points, and below this line are family businesses as Belkin (839) and Linksys (834).
Interestingly, the price factor is the main one when choosing the router brand, and the average amount disbursed by one of these devices was $ 124 (up from $ 16 over last year). The cheapest AirPort currently selling, Express, costs $ 99 in the United States (or $ 829 in Brazil).
In addition, it was overwhelming most consumers who stated that they will “definitely” or “probably” will continue with the current brand when buying the next router over those who want to switch teams in the near future. Well, compared to the former, they may have some problems if the current brand is Apple, let's see what are the real plans of Tim Cook and his class for the AirPorts in the future.
(via Apple World Today)
