Definitely, 2018 it wasn’t one of Apple’s best years. Financially speaking, the company is experiencing a sharp drop in its shares (and, consequently, in its market value); and this, directly or indirectly, is undoubtedly related to some choices that happened in 2018.
Although it has not been a wonderful year, we can say that we have seen successes, expected improvements – but that are always very welcome – and even unexpected things being presented by Tim Cook and company. Let’s take a look at what happened best in the Apple world in 2018?
2nd generation Apple Pencil
It is undeniable that the Apple Pencil first generation fulfilled its objective of being a precise and indispensable tool for creators very well – so much so that, basically, nothing in this sense has changed in the second generation pencil.
Still, the company made a serious mistake by requiring users to remove the top cover of the Apple Pencil and stick it on the Lightning connector on the iPad Pro so that the accessory could be properly synchronized and recharged. It was an unfortunate choice, let’s face it.
In the second generation, in addition to being able to interact with the pencil with light touches on its surface, you just have to place it on the upper central part of the iPad Pro 11 ″ or 12.9 ″ (third generation) for the accessory to connect to the tablet and fill yourself with energy again; break, you still get a very simple and easy way to transport Pencil and iPad. Point to Apple!
ECG on Apple Watch
The Apple watch was born surrounded by suspicion and uncertainty. Gradually, throughout this journey, he was discovering himself and following a path of success in the segment fitness and health.
While many people were waiting for an Apple Watch with something like glucose monitoring (something that, sooner or later, will arrive), the Apple went there and implemented, for the first time in an accessory that is on your wrist, a ECG complete – that leaves nothing to be desired, capable of saving lives even on its first day of use.
I have no doubt how bright the future of Watch will be and the ECG represents Apple’s commitment to a very important segment!
Recalling that, for now, for regulatory reasons, the ECG works only on Apple Watches purchased in the United States. It is boring, but understandable.
MacBook Air with Touch ID
When the MacBook Pro with Touch Bar was launched, many wondered (and continue to wonder) what the real use of a touch-sensitive bar would be up there on the keyboard; no one, however, questioned the usefulness of having a Touch ID for the first time integrated into a Mac.
On the MacBook Air 2018, I would say that Apple did what many users expected: it took the best – for many people, perhaps, the only relevant component – from Touch Bar and placed it on their most loved and desired laptop. The result could not be anything other than an elegant and functional machine – which in many ways surpasses the entry-level MacBook Pro without Touch Bar.
Mac mini, the return
Who knew that that entry-level desktop from Apple, which went over four years without receiving a single update, would be transformed by the company?
Anyone who looks from the outside and sees only the change from silver to space gray cannot see the beauty of this small notable who, I venture to say, turned into a computer capable of making the eyes of many professionals shine around.
I won’t go into the merit of the price – that’s for another article – but it is a fact that being able to put an 8th generation Intel Core i7 chip, 64GB of RAM and an SSD of up to 2TB makes this device a great option for many people I never even considered using the mini before.
iOS 12
What iOS 11 received from critics, with its disappointing performance mainly on older devices, iOS 12 received praise.
Surprisingly enough, the twelfth version of Apple’s mobile operating system arrived to breathe new life into devices that until then had been out of the drawer. We followed several reports from readers who saw their iPhones 5s, 6 and 6s gain a new lease of life with the update, which, it is true, did not bring many news related to applications and features, but which did the job of making iOS faster, nice and reliable.
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Obviously, we are talking here about a very opinionated article; and you, would you put any other Apple launch of 2018 on this list? ?
