New information indicates that Apple is investing even more in Music than we imagined. According to Pitchfork, she is even producing music videos for bands / artists.
Oh ok. 👊🏾😉 http://t.co/OnIBvlvfqT #AppleMusicBreaksTheInternet #Content #Culture #Curation #EnergyVideoOnConnect
– Larry Jackson (@LarryJackson) July 10, 2015
The clips for "Freedom" (Pharrell), "Phenomenal" (Eminem) and "Energy" (Drake) are not exclusive to Apple Music for free. Next Monday (7/13), another one will be launched there: “Matahdatah Scroll 01 Broader Than a Border” (M.I.A.). And Apple would already be working as well as Purity Ring, Diddy, James Bay and others.
Apparently there is a great “exchange of favors” between Apple and bands / artists. It helps them promote their work, they give it exclusivity and they also feed Apple Music itself, like the programs that are running on the Beats 1 radio.