Apple would even be participating in the creation of music videos for Music

Apple would even be participating in the creation of music videos for Music

New information indicates that Apple is investing even more in Music than we imagined. According to Pitchfork, she is even producing music videos for bands / artists.

The clips for "Freedom" (Pharrell), "Phenomenal" (Eminem) and "Energy" (Drake) are not exclusive to Apple Music for free. Next Monday (7/13), another one will be launched there: “Matahdatah Scroll 01 Broader Than a Border” (M.I.A.). And Apple would already be working as well as Purity Ring, Diddy, James Bay and others.

Apparently there is a great “exchange of favors” between Apple and bands / artists. It helps them promote their work, they give it exclusivity and they also feed Apple Music itself, like the programs that are running on the Beats 1 radio.

Interesting

(via MacRumors)