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Apple would be planning changes in News + to offset lower than expected revenues for publishers

Of the four new services announced by Apple at its special event last March, only the News + It has already entered into operation and has since been restricted to the United States and Canada only.

The initial reception seemed positive, but it was not long before the first complaints about Ma's business model emerged. And indeed, it seems that the revenue that has been coming in for publishers is well below than expected by Apple.

Even though it was released so recently, Apple is already planning changes in News + to compensate for this short-lived performance. In a report from Business insider, an anonymous publisher representative stated that his revenue was in the one tenth (!) than Apple had promised at the time of the talks.

Apple reviews in partnership with these publishers found that one of the sources of this problem had to do with itself. Apple News interface which mixes free content with the new paid News + service. That would be confusing users, they say.

There are also reports that the experience with the service as a whole still requires certain "polishing", indicating that it has been released without meeting the expected quality standard of Apple products.

Some of the publishers already participating before the Texture Apple's purchased service and the origin of News + indicate that its average revenue has not changed, which can be seen in two ways. On the one hand, it would be a shame that this recipe had dropped (so it's good news); On the other hand, Apple's strength was practically β€œcertain” of an increase in revenues (which did not happen).

Looking at this scenario, even better even though Apple News + has been released for now only in the US and Canada. With this, the company can set all its pointers before starting a global expansion.

via MacRumors