Like Apple TV +, announced last March, the Cupertino giant has proven that it is ready to head into the streaming video against some giants in the area. But that’s not all the company is aiming for with its billion-dollar platform.
In addition to subscribers, the Apple would have its eye on the biggest cinema award – I mean, of course, the Oscar – from some original “low cost” productions that could compete in the Academy. The information is New York Post.
This is not the first time that the subject has surfaced; now, however, anonymous sources in the newspaper in Hollywood said that Apple has been approaching directors and other film talent in recent months to talk about six film projects with potential to run for an Oscar. According to these people, the company intends to invest between US $ 5 million and US $ 30 million in each production.
Apparently, this endeavor by the Apple is not related to the hiring of the studio A24, winner of the Oscar of Best movie in 2017 with “Moonlight: Under the Moonlight”, since this partnership is already taking place in a film directed by Sofia Coppola, and starring Bill Murray and Rashida Jones.
Still according to the sources, the Apple is being driven by the recent nominations of films and studios not so traditional to the Oscar – like «Pomegranate»elected Best Foreign Film this year, which is currently aired by Netflix.
Apple TV + will be launched later this year in more than 100 countries, including the Brazil, and initially will feature around 30 original titles between series and films. As for the dream of competing for the Oscar, it may be that Apple has to mature this idea a little more, so it is likely that this project will take a while to take shape. We’ll see.