Apple currently has official stores in 18 countries. Even though the expansion is at a very good pace, the services provided by Genius Bar are becoming increasingly difficult to be scheduled after all, Apple simply does not stop selling iPhones, iPads, Macs, etc., greatly increasing its customer base. users. Precisely because of this, the 9to5Mac informed that the company plans to change some of the repair practices of iPhones (models 6, 6 Plus, 6s and 6s Plus) carried out inside its stores.
Starting this week, in some Apple Retail Stores in the United States, Europe and Japan, some devices will be sent for repair outside the stores. While the repair is carried out (from three to five days), however, Ma will lend a 16GB iPhone 6 so that the consumer does not run out of a phone.
But calm down; not all cases will have this type of treatment. So the 9to5Mac informed, the device needs to be classified in one of these categories to be repaired outside the stores:
- Failing to connect to iTunes;
- Do not connect;
- Be stuck with the Apple logo on the screen.
Apparently, fixing devices with these problems takes a long time and the Geniuses were wasting precious time taking care of it. According to Apple employees, a new automated system determines whether or not the device should be repaired inside the store, removing the responsibility of the attendant (I imagine that even to facilitate dialogue and persuasion with the customer).
We are also talking about a pilot program that, if successful, will most likely be expanded to all the company's stores.
I have no doubt that iPhones are today the major repair bottleneck in Apple stores, but I would love to see something like this happen for Macs. Depending on the problem you have with your computer, Apple can hardly repair it in a few hours. And since computers are, in most cases, the user's primary work tool, it would be great to have a Mac borrowed during this repair period.