The news is the kind of thing absolutely nonsense that we all hope for a Friday afternoon: according to the Variety, Apple struck a deal with the television network NBC for the commercialization of some commercials of its products during the intervals of the humourous longevity «Saturday Night Live». It’s okay, right? But check out the detail: the advertisements will be written and produced by the program’s own team. What could go wrong?
The strategy, created by the SNL, has as its main motivation to attract new audiences to the show and reinforce the benefits of watching it live, as thought after all, advertisements are not displayed on the platforms of streaming and we know well that the most ardent Applemanacos in the world will certainly tune in to NBC to see the commercials even if they are not interested in the program.
Who also closed a similar partnership with Apple was the Verizon Wireless, one of the largest operators in the United States. The phone commercials will be written by actor and screenwriter Colin Jost, and starring Kenan Thompson (yes, that Kenan).
It is still unclear what talent on the show will be behind Apple’s commercials, but we can certainly expect something far removed from Ma’s sleek and aseptic line of current advertising and closer to the hysterical and occasionally funny skits of humor if Alec Baldwin comes across as Donald Trump for a Telecatch fight with Tim Cook, I surrender. #FikDik
The first Verizon commercial produced by the program team will run on the following Saturday, the 8th (better known as tomorrow) and the 15th of April, while Apple’s are due to end at the end of the month or beginning of May. If you want my humble opinion and allow me some bitterness, the union between the parties is perfect because it brings two legends that certainly are not in the best of their days: neither the SNL with humor, nor Apple with its products.