John Robert Lewis, one of the great leaders of the civil rights movement – he was there, on the Selma to Montgomery march – and American politician, died last week from pancreatic cancer.
On its website, Apple tried to honor him, as we posted on our Instagram last Sunday:
But it didn’t stop there: today, in a press release, Apple said it will donate its share of the profits from the documentary «John Lewis: Good Trouble» the National Museum of Civil Rights (in Memphis, Tennessee) and the National Museum of African American History and Culture (in Washington, DC).
No, Apple does not own part of the documentary rights nor does it have any participation in the production itself. However, like many other productions, «John Lewis: Good Trouble» is available for rent (in the United States and Canada) on the Apple platform – it is these earnings from the rental of the documentary that will be donated by the company to the aforementioned museums.
Lisa Jackson, Apple’s vice president of environmental, political and social initiatives, said that “the life and example of Representative John Lewis compel each of us to continue the fight for racial equity and justice”, adding that the film “ celebrates its undeniable legacy, and we think it is appropriate to support two cultural institutions that continue their mission to educate people everywhere about the ongoing search for equal rights ”.
The documentary is an intimate account of the legendary politician’s life and legacy, showing his over 60 years of activism – from the daring teenager on the front lines of the civil rights movement to the legislative power he has become.
After Lewis asked Dr. Martin Luther King Jr. to help integrate a segregated school in his hometown of Troy, Alabama, King sent “the boy from Troy” a round-trip bus ticket to meet with him .
Lewis became one of King’s closest allies, leading several movements that ended up putting him behind bars – not to mention, of course, the physical assaults received during demonstrations.
«John Lewis: Good Trouble» it is an emotional tribute to this real-life hero at the forefront of many battles hard won by lasting change.
The name of the documentary is a reference to a very famous quote / quote from Lewis – he always asked people to get in «good trouble».