Apple Watch sales fell 70% in the last quarter compared to the same period in 2015

Apple continues to play hard game when it comes to disclosing sales figures for its Watchbut that does not mean that economic analysis firms cannot make their own findings to create general images of the market and point out trends. And the most recent report from IDC points to a scenario not very favorable for the world of smart watches in general and especially for the representative of Ma.

According to the survey, for the third quarter of 2016, 1.1 million units of the Apple Watch were shipped worldwide, which represents a terrible 71.6% drop compared to 3.9 million units shipped in the same period of the year. past.

Sales of smartwatches in the third quarter of 2016

In this way, Apple maintains its leadership position in participation in the smart watch market, but competitors are especially close to Garmin, which recorded a phenomenal increase of 324% year-on-year and shipped 600,000 devices in the last quarter. , taking Samsung second overall.

Of all, Lenovo fell the most than Ma, with a 73.3% drop in sales. Overall, the smartwatch market fell 51.6% in the third quarter of 2016 compared to 2015.

Of course, there will be no reason to discuss the reason for this fall. In the case of Apple Watch, specifically, it is easy to point to the lack of updates in the period the Series 2 was presented just two weeks before the end of the third quarter, that is, its sales have not yet counted for the survey.

However, it may be prudent for Apple and its competitors to consider that the hole may be a little further down. Perhaps they have not yet had the capacity to convince people of the need for an intelligent watch; there may not yet be what they call killer-app for smartwatches.

The interest in the business is still quite specific and segmented, and perhaps that is why the engineers and advertisers of the companies have to, once again, put the head to work to save the day.

(via MacRumors)