In a different trend from the smartphone and tablet markets, sales of smartwatches grew in the first quarter of 2020 compared to the same period last year, according to a survey by Strategy Analytics.
According to firm data, worldwide sales of smart watches have increased 20%reaching 14 million units. Once again, the Apple Watch grabbed the largest share of the market, with 55% of total sales in the world, followed by Samsung and for Garmin, respectively.
In the first quarter of 2020, approximately 7.6 million units Apple Watch, up from 6.2 million in early 2019 – an increase, therefore, of 23%.
Samsung comes well after the Apple, with 1.9 million of smartwatches sold in the last quarter – an increase of 11.8% compared to 2019. Despite this, the South Korean giant’s share fell from 14.9% last year to 13.9% in the most recent period.
In third place is Garmin, which saw a surprising 37.5% increase in sales; in all, the manufacturer sold around 1.1 million of smartwatches in the first quarter.
Strategy Analytics believes that there may be a slowdown in the pace of sales this quarter – something normal, but that could be hampered by the pandemic of the new Coronavirus (COVID-19). Nevertheless, the market should recover its breath in the second half of the year, as stores (hopefully) reopen and consumers resume consumption habits.
Speaking of the future, Apple is expected to launch the “Apple Watch Series 6” in the second semester, which will have more health resources, such as monitoring the level of oxygen in the blood, sleep, among other news. Anxious?
Apple Watch Series 5
Cash price: from R $ 3,599.10Installed price: up to 12x R $ 333.25Sizes: 40mm or 44mmMaterials: aluminum, stainless steel, titanium or ceramicFeatures: GPS or GPS + CellularColors: diverseLaunch: September 2019