it is quite possible that tomorrow we will see a new generation of Apple Watch, but Apple's first smartwatch still faces some problems to establish itself in the market. A report released today by the research firm IDC it shows this well; however, the problem may not be specifically with Ma's device: the market as a whole is seeing a preference for more basic wearable devices over more advanced watches.
The survey divides the wearable market into two categories: "basic" and "smart". The difference is that the second class supports third-party applications, therefore, it falls on the Apple Watch and the whole group of more sophisticated watches with Android Wear or Tizen, for example. And the numbers do not lie: the simplest devices are winning in general sales.

A sign of this that the unquestionable leader of the segment remains the Fitbit, with its sports performance meters. The company held 25.4% of the market in the second quarter, even more than the 24.9% achieved in the same period last year. There were 5.7 million units shipped in the second quarter of the year, against 4.4 million in 2015, a growth of a respectable 28.7%.
THE Xiaomi Apple took second place in the segment, but I can't say it was in its own right: the Chinese company shipped the same 3.1 million pieces of clothing in the second quarter of this year and last year, and saw its market share drop from 17.2% to 14%.
No, the responsibility for Xiaomi's position hike itself Apple, which was very bad in this quarter compared to the second quarter of 2015. It was an absurd 56.7% drop in units shipped only 1.6 million Apple Watches shipped in the period compared to 3.6 million in the year-over-year comparison -year, which made market share fall from 20.3% to just 7%. Garmin and Lifesense complete the Top 5, followed by a cake of companies within the “Others” category.
Despite this, the market for clothing as a whole has grown considerably year-over-year: 26.1%, according to the IDC report. The firm believes that the success of the most basic devices is due to the most attractive value and the fact that the most sophisticated smart watches still do not justify their high prices with attractive features.
Once this segment begins to present more robust alternatives that are more pleasing to the public, which will undoubtedly take longer to happen, the watches will be able to breathe easier. Samsung has already taken a beautiful step in this direction; will we see next tomorrow?
(via MacRumors)