Apple wants to register the word “Slofie” (and paid $ 400 for that)

If you followed the last week’s keynote, you will probably remember the word “Slofie” – even because Apple spent a little more than acceptable time highlighting how funny the term she created for something so common is: selfies in video slow-motion, provided by the front camera of the new iPhones (which allows recording in slow motion).

We imagine that the cute Apple would be for that very reason and for one or another mention of the word on its website, but no: as informed by The Verge, the Cupertino giant has real intentions to register the term as its own brand – that is, Apple is really taking this story of selfie slow motion seriously.

The application for registration of the term is already in the United States Patent and Trademark Office (United States Patent and Trademark Office, or USPTO), and Apple spent $ 400 just to enter the order – candy money (or less) for one of the richest companies in the world, of course, but still, the information remains.


As no one in the world had previously thought of a word as ugly as “Slofie”, Apple is likely to receive the rights to it and keep throwing its great idea in our face. Still, nothing indicates that the company actually incorporates the term in iOS: when opening the front camera on the new iPhones, the slow motion mode is still indicated, in English, as “Slo-mo”.

So yeah, right …