That Apple likes to control every aspect of its products, this is not new to anyone. No wonder the company is developing its own 5G modem in order to address the issue of providing that vital component of iPhones once and for all.
The good time, informs the Reutershas to do with “Titan Project” (related to autonomous cars). According to the news agency, Apple is interested in creating its own autonomous car sensors called To deala remote sensing optical technology that measures the properties of reflected light in order to obtain distance and / or other information about a particular distant object (basically, something essential for the car to know what is happening around it); At the same time, Ma is also talking to at least four possible suppliers of these sensors, assessing which would be the best move.
Apple is interested in smaller, cheaper sensors that are easier to mass-produce than current technology, according to traditional sources "familiar with the subject." As always, the company has set "a high standard of demand for revolutionary design," one of those people would have said. She wants, for example, for these sensors to be able to see hundreds of meters down a road.
This desire from Ma may be an indication that she is interested in fully autonomous vehicles and not just that she has adaptive control like many of today's cars.
Today's sensors, including Velodyne's (used by Apple in its current fleet of autonomous cars), use mechanical parts that emit pulses of laser light to render accurate images of the environment around the car, costing up to $ 100,000. This makes them very bulky and prone to failure for use in mass-produced vehicles. Because of this scenario that can still improve a lot, dozens of startups invested over $ 1 billion to address this and make these sensors smaller, cheaper and more robust.
Apple's idea could be implemented, according to Reutersusing conventional semiconductor manufacturing techniques. This would have the potential to greatly reduce throughput as sensors are produced in larger numbers, similar to chips in phones and other devices.
Still, even with Apple's interest, it is not known exactly what Ma's plans are for this new market. Does she intend to launch a self-contained vehicle? Or do you want to partner with other vehicle manufacturers, being responsible for the autonomous system itself?
Although we have some information here and there about "Project Titan", we can say that it is being closely guarded by Apple even more considering the amount of people involved since, even with the latest layoffs, rumors indicate that there are about 5,000 workers involved in the project.