For now, Apple has concentrated the disclosure of Apple TV + In the original series of the platform which is understandable, since, at the time of the premiere, only a few programs will be available there.
On the other hand, this leaves a question mark on the subject. movies: We know that Ma also throws long on her service streamingBut we have no idea how to be the strategy for them. Or rather, we do not know; according to Variety, Apple has set a theatrical release date behind its films to be released next year.
The titles in question are:
- “The Banker”starring Samuel L. Jackson and Anthony Mackie; in theaters on 6/12 and on Apple TV + at the end of January of the following year.
- “The Elephant Queen”, documentary about elephants in Africa; in theaters on 10/18 and on Apple TV + in November.
- Hala, drama about a Muslim woman reconciling her family's traditions with modern life in the US; in theaters on 11/22 and on Apple TV + in December.
There is still no information on the extent of these releases, whether they will be restricted to a few independent movie chains in selected cities or if we are talking about large releases, with multiple multi-screen theaters playing the films. We'll have to wait and see, apparently.
Apple may already be giving the letters of its first movie releases, but what about the future? O Wall street journal threw a light on the subject.
Citing sources close to the subject, the journal stated that Apple has plans to make traditional releases of its films this, first release them on the cinema circuit for a certain period thereafter to make them available on Apple TV +. Ma would be talking to subject matter experts and movie networks to outline more details about her plan.
It's good to note that the company's idea goes far from making money with the traditional box office. In fact, what Apple wants prestige: by offering a model in which films would be first released in the cinema, Ma would be able to attract big names in fine art especially those who have not yet swallowed the talk of Apple. Netflix to end the distribution in theaters and still prefer to have their creations displayed on the big screen, with all the pomp and circumstance required by the situation.
At present, major movie companies only accept movies if their distributors are willing to sign a 90-day exclusive contract – that for 3 months those titles can only be seen in theaters. Netflix has challenged this paradigm, but so far has only found success with small exhibitors: last year's launch of “Rome” was limited to a few rooms in select cities, and the company's major title in 2019, “The Irlands ”, Should follow the same path.
If Apple gets into this game, they should follow a less bold strategy, respecting the demands of the display chains. O WSJ cites the example of “On The Rocks”, Sofia Coppola movie with Bill Murray and Rashida Jones that Ma is producing: According to sources, the idea that the film has its press at next year's Cannes Film Festival, head for a theatrical release and then be available on Apple TV +.
It remains to be seen what platform users streaming I will find it all. Netflix has accustomed us to a model in which the company's launches are first seen by its subscribers, and if Apple decides to take a different path, it should have a very thoughtful strategy to convince its users that they are not paying for a worse (albeit much cheaper) offer. Let us see, therefore, what the next steps of this story will be.
Challenges in Europe
Meanwhile, across the Atlantic, Apple sees a challenge coming up quickly, as Variety. The European Commission defined last year that all platforms for streaming operating in the European Union will need to have, by the end of 2020, 30% of your local produce catalog This is something that Apple obviously isn't close to having.
The bill is not yet fully defined: later this year, the EC will determine whether the 30% will be counted according to the number of titles or the amount of content hours available on each platform. Anyway, Apple, with its production almost entirely Hollywoodiana, not meeting that quota: An Ampere Analysis estimate shows that Apple TV +, when it hits the European market, will have only 38 titles 6.2% of which local production may be considered.
Netflix and Amazon are well ahead in this race: between 20% and 30% of companies' catalogs are already made up of European products. Whoever has an even bigger challenge than Apple, on the other hand, will be the Mickey Mouse giant: by calculations, the Disney + reach the Old World with 982 titles only 4.7% of which are European.
In order not to face future problems in one of its main markets, Apple is already stirring chopsticks and contacting European producers and studios. The challenge for Apple is considerable because, unlike Netflix or Amazon (which can simply purchase programs already produced from other broadcasters and make them available on their platforms), Apple TV + will consist primarily of original content, so the entire process of creating and Production must be done by the company itself, with local partners.
Things could get even more complicated in Francewhere a currently pending bill may require streaming 16% of the revenue generated by French subscribers is invested in local content. This prospect, however, is even more distant and a problem that Apple must be putting in a drawer to think about later.
Advantage over competitors
Nevertheless, not everything is uncertain in the near future of Apple TV +: according to one analyst, Apple and the Amazon will be the great winners of the battle of streaming For a very simple reason both are the only players in the segment who can make money not only with their platforms but also with competitors.
The technology consultant's opinion Michael J. Wolf. In interview CNBC, he said that Apple and Amazon's structure with their own app stores and ecosystems has the ability to generate money with multiple streaming. A good example is the Apple TV app, from which consumers can subscribe to various services (and for each of them, Apple will take a portion of the revenue into their pockets).
According to Wolf, only the Disney because of their influence and financial power have the ability to sell subscriptions directly to their consumers. Other companies in the business will need, if they want to survive, to sell their services through the Apple and Amazon ecosystems, giving both companies more money to invest in their own platforms.
It remains to be seen what the governing bodies of the world will think of all this since, in many ways, Wolf's description sounds a lot like a smelly case of monopoly. Let's wait.
“For All Mankind”
In other news related to Apple TV +, the platform has released the first full trailer of one of the series that will be available on its release: “For All Mankind”.
At the sound of Aerosmith, the trailer condenses in just under two minutes the premise of the series: a world where the Soviet Union first reached the moon, the space race never ends and NASA professionals rush to beat rivals in yet another lunar challenge.
“For All Mankind” a creation of Ronald D. Moore (“Battlestar Gallactica”), Matt Wolpert and Ben Nedivi. The series starring Joel Kinnaman (“Suicidal Square”) featuring Michael Dorman, Wrenn Schmidt and Sarah Jones. The first three episodes could be seen at the Apple TV + premiere on November 1 (in selected countries, of course).
In addition to “For All Mankind”, Apple has released a few other original teen series trailers that will debut on November 1st. See s:
“Snoopy In Space”
via 9to5Mac, Cult of Mac, AppleInsider