Sapo opens laboratory at the University of Aveiro

Apple TV is now available for sale on the company’s website (Updated)

Sapo opens laboratory at the University of Aveiro

Apple started distributing yesterday’s first set-top-boxes designed to play videos, downloaded from iTunes, on users’ television.

The device known as Apple TV is available for purchase on site company, for $ 299, and, according to the information given on the same page, is delivered to users three to five business days after purchase.

Some of the customers who ordered the item have already started receiving letters of notification of delivery of the product, says PC World stating that, by the end of the week, most of the set-top-boxes Will be delivered.

However, the Portuguese market will have to wait until mid-April to acquire the platform. Then you can order the set-top-box for 299 euros.

Presented at this year’s MacWorld in January, the platform is starting to take its first steps and captivate consumer interest by pointing out estimates that, over the next five years, it will become part of the daily lives of 25 to 70 percent of the 22 million people. Mac users and many more PC users, «really must outperform» services like TiVo or Netflix, analyst Jonathan Hoopes tells Information Week.

The same analyst also says that with Apple TV the company will be able to raise more than 10 billion dollars in the next five years.

The distribution of the products should have started in February, when Apple announced the postponement of deliveries to this month.

When presenting, the set-top-box Apple’s was announced as the platform that would link the connections between computers and home entertainment systems. At the time, some of the platform’s capabilities were highlighted, including the 40GB memory space – which allows up to 50 hours of video storage -, connections for USB 2.0, Ethernet, HDMI, audio and video outputs and support the three standards wireless most popular: 802.11b, 802.11g and 802.11n.

Editorial Note [2007-03-22 16:44]: The news was updated with information regarding the availability of the product in Portugal.

Related News:

2007-02-27 – Apple TV launch postponed to mid-March

2007-01-10 – Steve Jobs presents iPhone and Apple TV at Macworld