Apple TV + is considered below average by US consumers; «Dickinson» wins Peabody award

Apple TV + is considered below average by US consumers;  "Dickinson" wins Peabody award

Another day, another wave of news about the Apple TV +! Come on?


To start with, not very good news for Apple: its streaming did not do well in the last survey of the American Customer Satisfaction Index (ACSI), one of the most respected satisfaction indicators in the United States.

In the category of streaming of videos, Apple TV + conquered 74 points out of 100 possible – enough to stay on 12th place 19 platforms surveyed. The Apple service was below the category’s average satisfaction (of 76 points), and tied with two strong competitors: the Google Play and the platform streaming gives HBO.

THE Disney + won the survey crown, with 80 points, while the Netflix got the runner-up (78). Apple marked another more honorable presence in the ranking, with the Apple TV app – which should not be confused with Apple TV + and brings together content from the iTunes Store and other platforms streaming; the app came in third in the survey, with 77 points (tied with the Hulu).

Apple TV app icon

Apple TV

in Apple

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It remains to be seen, now, what Apple will do to reverse the situation: the company has a huge catalog of series and films in production (interrupted due to the pandemic of the new Coronavirus, of course, but which will come out at some point) and there is still the rumor that Apple TV + will also display licensed content. Is it enough?

Peabody Award for “Dickinson ”

Not everything is regret for the Apple, however: «Dickinson», one of the first original Apple TV + series, recently won one of the most distinguished honors in the U.S. media industry: the George Foster Peabody Award, better known as Peabody Award.

As we have already commented here, «Dickinson» was indicated in the category of entertainment – and shared the prize with some big competitors, like the series «Chernobyl», «Watchmen» (both from HBO), «Stranger Things», “Eyes that Condemn” (both from Netflix) and «Fleabag» (of Amazon Prime Video).

The George Foster Peabody Foundation defined the Apple series as follows:

«Dickinson» it is difficult to describe because it is so modern and invigorating. A mix of historical literary drama, teenage conflict and romantic comedy, the series follows the life of the famous American poet Emily Dickinson. Creator Alena Smith, however, embraces anachronism charmingly, sending contemporary sense, sensitivity and soundtrack back in time. […] More than anything, the series excels at fun, vibrating with energy and fierce originality. More historically accurate than your artistic approach might suggest, «Dickinson» yet it allows the story to be fun, and lets its central historical character explore its identity instead of turning it into a boring monument. A strong debut for Apple TV +, «Dickinson» receives the Peabody Award for delight.

Very well, then – let the next prizes come.

Details of «See»

Finally, the CNET published a very interesting story about one of the original Apple series, «See» – or, more precisely, about the visual impairment consultant (and associate producer) in the series, Joe Strechay.

Strechay, who has worked as a consultant on several productions involving visually impaired characters (like Netflix’s “Daredevil”), has been blind since he was 19 because of a dystrophy known as retinitis pigmentosa.

In the report, the producer tells the experience of making «See» as realistic as possible, giving communication tips between people with visual impairments, writing notes in the scripts and even cutting entire scenes for lack of verisimilitude. He also instructed the actors to choose the right elements for each scene.

The cool thing is that all the action and adventure scenes in the series, such as climbing waterfalls and long sailing, were performed by Strechay – based on his actions, the actors adjusted their performances to make the scenes more realistic.

The complete reading, on the CNET, it is very worth it.