The impacts of Coronavirus (COVID-19) remain in our society and, obviously, in Apple’s operations, as we will see below.
Apple TV + quality
During this week, the European Union asked companies like Apple, Netflix, Google and Amazon to reduce the quality of the streaming of video from its services (Apple TV +, Netflix, YouTube and Amazon Prime Video) in the region in order to avoid an overload on the internet in this crucial moment that the world is basically quarantined, working from home.
Such companies responded promptly and, currently, at least according to the 9to5Mac, Apple seems to have reduced the resolution of its videos from 4K / Full HD (1080p) to up to 670 pixels – in practice, we are talking about a lower resolution than HD (720p). In addition, Apple also appears to have applied even greater compression to files on its servers.
It is possible that these companies improve the quality of streaming in the coming days / weeks, as broadband internet providers manage to work to adapt to this new domestic demand that arose due to COVID-19.
Netflix is the worst hit in this story, which has a specific plan for 4K content. As users are unable to view content in this resolution, many are feeling financially harmed or even choosing to reduce their plans during this period.
The fact is that we are going through a completely atypical moment, when empathy and patience are needed.
Appliances under repair at Apple stores
As we know, all Apple stores outside China are closed until further notice. In theory, after the closing – which happened last Sunday (3/14) – they were still «open» for two days just so that customers could pick up their iPhones or other devices that were left for repair.
Apple even tried to get in touch with all of these customers so they could get their devices, but for many (some traveling, others sick or with any other problem that made it impossible to travel during these periods), these two days were not enough.
According to a company spokesman who spoke with the Business Insider, the devices of these people are still in stores and can only be delivered when stores reopen, which may still take a long time.
Some of these devices were sent to the company’s repair centers; in these cases, Apple is contacting customers to have their devices returned directly, without going through the store.
Donation of masks
Finally, Apple’s CEO said the company has been working to help provide supplies to healthcare providers who fight COVID-19, and that it is donating millions of masks to healthcare professionals in the United States and Europe.
According to US Vice President Mike Pence, Apple will donate 2 million N95 masks, which are used by healthcare professionals in hospitals – and serve to protect them from the virus.
In addition to this, Apple made a «substantial» financial donation to Italy (the country that is suffering the most from the disease) and to China, at the beginning of the outbreak there.
via MacRumors, CNET
Update Mar 23, 2020 at 09:42
In addition to the 2 million masks mentioned above, Apple also donated 1 million specifically to the state of California (USA), as reported by Ina Fried (chief technology correspondent) Axios).
Update II Mar 24, 2020 at 19:58
According to Fried, donations of Apple masks are already in the 9 million units.