Apple turns 44 this Wednesday (1). The company, which was born on April 1, 1976 in the Californian suburb thanks to the efforts of Steve Jobs and Steve Wozniak in creating quasi-rustic computers, has become a global benchmark in technology and innovation. Today, it is famous for a series of outstanding and even revolutionary products and services, such as the Apple Lisa, iMac, iPhone, iTunes and the App Store.
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Next, we recall Apple's great successes that help to explain why Apple is one of three companies in the world with a market value of more than 1 trillion dollars, in addition to being so present in the daily lives of millions of people.
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1. First company in the world to be worth US $ 1 rail
In 2018, Apple became the first company on the stock exchange to add a market value that surpassed the home of 1 dollar track (about R $ 5.2 trillion, in direct conversion considering the current dollar quote). The expressive result was due to a good moment for the company, especially because of the excellent performance of the iPhone X in the market, one of the factors that excited investors and made the value of the shares go up.
Apple achieved trillion company status in 2018 Photo: Thssius Veloso / dnetc
In terms of comparison, Brazil's GDP in 2019, which is the sum of all the wealth that the country produced in the year, was around R $ 7.3 trillion. Some time later, Microsoft and Amazon also joined the trillion dollar club.
2. AirPods become sales success
The idea seemed difficult to sustain: a wireless headset prone to falling out of the ear and easy to get lost and that, unlike traditional models, had a modest battery for a few hours of use. However, the project worked: in 2019, with two years on the market, Apple had already sold around 25 million units of the AirPods, resulting in a launch with better numbers than those of the first iPhone.
AirPods would become a critical and market success Photo: Thssius Veloso / dnetc
Today, with two more versions selling the second generation of AirPods and AirPods Pro, the Apple phone still stands out as a reference in a niche market that simply did not exist two years ago. There are those who project that the wireless headphones become one of the main products of the apple by 2021.
3. Computer with graphical interface
Graphical interfaces on computer systems were not an Apple creation, but the Apple Lisa was the first desktop to employ the concept in order to reach the general public with a more user-friendly experience. The company not only innovated with the idea of a computer more accessible to people without technical knowledge, as it also won Microsoft in the race for the first system with a graphical interface on the market.
Apple Lisa would innovate with the graphical interface and concepts used today, such as cursor and mouse, in addition to icons Photo: Reproduction
Although the appearance of the Apple Lisa system seems archaic and unrecognizable today, concepts introduced in the computer persist in modern operating systems, such as neat typography (a particular pride of Steve Jobs) and cursors to indicate actions on the screen, in addition to visual communication through cones.
One of the biggest revolutions provided by Apple was the creation of a chain of products and services for the distribution of digital entertainment, mainly music. At that time, the phonographic industry suffered from the onset of piracy due to file sharing on the Internet and the iPod and iTunes helped to make entertainment consumption through downloads somewhat commonplace.
iPod and iTunes would make Internet media consumption viable Photo: Divulgao / Apple
The music cost cents on the platform, making it accessible to the public and viable for record companies. Later, the iPod became a synonym for portable music, just like the Sony Walkman, and became one of the precursors of the iPhone.
5. The reinvention of smartphones
The idea of smartphones, mobile phones more complete and with productivity features in addition to SMS and phone calls, already existed in 2007, when Apple introduced the first iPhone. What did not exist until then were cell phones without keyboards, with a big screen for the priests of the time and a powerful set of apps and features that were not found in any rival of consolidated brands.
iPhones have become one of Apple's main products Photo: Thssius Veloso / dnetc
The iPhone sparked a revolution in the technology industry and sparked the emergence of a variety of similar-minded phones, among the most blatant copies, in addition to the very emergence of Android and the invention of the App Store.
It sounds strange, but the App Store s came out in June 2008, almost a year after the iPhone was released. Until then, there was no official app store for the Apple phone, which was restricted to native apps on iOS itself. However, this changed markedly with the emergence of the store that offered millions of applications to users, in addition to a friendly platform for developers to try new products.
iPhone won millions of apps with the App Store Photo: Luciana Maline / dnetc
The creation of the store opened space for the creativity of thousands of developers around the world, responsible for the more than 2.2 million applications available on the platform today. The App Store, like the iPhone itself, kicked off the emergence of an industry that moves billions of dollars around the world.
Separating a single Apple computer as a symbol of innovation is no easy task, since the Cupertino company has a successful repertoire: the aforementioned Apple Lisa, the iMac and the first MacBooks made from a single piece of aluminum are examples. However, one of the most recent and impactful revolutions is the MacBook Air: the laptop that fit in an envelope arrived on the market leaving all rivals with Windows immediately obsolete by "clumsy" and heavier designs.
Light, elegant and super portable, the MacBook Air would be a reference for PC manufacturers for years Photo: Divulgao / Apple
The Air, and successive iterations of the MacBook Pro, even encouraged Intel to launch the ultrabooks initiative. The new category allowed PC manufacturers to develop more attractive and portable designs, betting on several hours of battery life and cutting-edge performance to reach Apple notebooks.
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