In Apple's most recent environmental initiative, the company will once again join Conservation International to help restore and preserve pastures and forests in Qunia (Africa), as reported by Fast company.
You may be asking, “Why is Apple donating for pasture restoration?” In addition to the obvious answer, related to the company's footprint in environmental initiatives, there is a specific reason: pastures have the potential to capture large amounts of carbon dioxide (not like forests, of course). Over time, however, they were deposed by human action, causing problems for the fauna of the region, especially for elephants.
More precisely, one hectare of pasture can hold four tons of carbon dioxide; Thus, this type of restoration can yield huge climatic benefits, as inferred by Conservation International member Nikola Alexandre:
If you look across Africa, there are over 900 million hectares of degraded land – this is a larger area than the whole of Brazil! Restoring such areas using new methods we have identified that specifically aim to reduce costs and have direct benefits to wildlife and people could ideally result in the annual capture of 3.6 billion tons of carbon dioxide. This is roughly equivalent to the annual emissions of the European Union.
For Apple, the initiative is the company's latest project in a series of investments designed to help conservation organizations “use nature itself to combat climate change,” as advocated by VP of Apple's environmental, political and social initiatives, Lisa Jackson:
Facing the global climate challenge requires everyone to act with fierce urgency. At Apple, we are bringing the same focus we have to creating innovative products to create environmental solutions.
The CEO of Ma, Tim cookalso praised the restoration project and recalled the serious fact about climate change:
As we said, this is not Apple's first venture into a conservation project in partnership with Conservation International; Last April, both institutions managed to protect an area of over 11,000 hectares of mangroves in Colombia.