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Apple to harmonize iTunes music prices in Europe

Sapo opens laboratory at the University of Aveiro

The price difference practiced by Apple among UK consumers who accessed iTunes has led the European Commission to initiate an anti-trust process that has already paid off. Steve Jobs’ company now reports that over the next six months it will harmonize music prices across Europe.

The agreement with European regulators has just been communicated and ends the process started in April 2007 on the difference in treatment of UK consumers, who paid for music downloaded from the site at a value 10 percent above other countries in the euro area .

The process was initiated by a consumer protection association in the UK who filed a formal complaint under the English store procedure. In addition to the higher prices, consumers had to have a credit card issued with their UK address.

The European Commission has already communicated its satisfaction with the agreement, ensuring that it does not intend to take further action in this matter. The investigations conducted in the meantime have clarified the fact that prices for iTunes music cannot be influenced by Apple’s different agreements with the record industry for several European countries.

Neelie Kroes, European competition commissioner, also recalled that the Commission is in favor of solutions that enable consumers to benefit from a single market for downloads of music.

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