Whether in presentations or interviews, Apple executives (almost) always talk about privacy and highlight the company's efforts to preserve user data. Ma does not detail, however, what is done to keep your devices safe, but a new report from The independent gives us an idea of the strength behind it.
In this sense, the Cupertino giant has allowed British newspaper journalist Andrew Griffin to enter one of the company's "secret" facilities, where processors and other components of future Apple products, such as the iPhone, are tested to see if they are safe. against possible attacks.
If by "testing" you mean strictly digital activities, be aware that this is not exactly what the company does in this type of installation, located near Apple Park. According to Griffin, the company subjects such components to sudden changes in temperature, among other types of situations.
To explain how the work in these labs was done, the The independent spoke to Ma's senior vice president of software engineering, Craig Federighi, who said that “there are currently a lot of highly motivated intruders” capable of anything to extract data and personal information from users, and explained how Apple works against it. .
I can say that privacy concerns are at the beginning of the process, not in the end. When we talk about product creation, the first questions that come up are: How will we manage this user data?
As we said, one of Apple's tests includes subjecting certain components to sudden changes in temperature. Thus, while the chance of a “regular” user being in environments with such extreme conditions (such as temperatures ranging from -40C to 110C) is small, Apple needs to test this, because if determined gadget were considered unsafe under this kind of “stress”, so no one could take advantage of the scenario to invade it.
Federighi said that the results obtained from tests performed in such laboratories “refined” the components to make them safer. In general, Apple checks several products, including parts that may be several years from being marketed. Among them, the Ma executive highlighted the Secure Enclave, responsible for powering Apple's biometric authentication methods (Touch / Face ID).
These chips are here to see if they can withstand any attack anyone might experience when they go out into the world. If they succeed here, then they must succeed anywhere; This is important because if they fail in the world, so does Apple (failed). These chips are the great line of defense in a battle Apple never stops fighting as it tries to keep user data private.
The report goes on to explain other tests and actions taken by Apple to preserve user privacy, including health information. In this regard, Ma has set up its own laboratory / academy to verify not only the efficiency of data collection from its gadgets, but how to keep this information safe.
In the case of Apple Watch, data collected during testing flows through masks that surround the faces of people participating in the study, preventing their identification. At the Apple installation visited by The independent, participants dressed in these masks performed various physical activities, such as swimming, yoga, among others.
In addition to explaining how these Apple test bases work, Federighi also addressed other controversial privacy topics, such as the storage of iCloud customer data in China and Google CEO Sundar Pichai's provocation about Ma treating privacy as “ luxury ”of your devices.