Apple tells the story behind the creation of 3D Touch

After the launch of the iPhones 6s and 6s Plus, yesterday afternoon, the Bloombergpublished a story contending several excerpts from interviews with Apple executives. Jony Ive, the company's chief design executive, was obviously the first to be cited in the text, which primarily highlights technology 3D Touch.

“Something we've been working on for a long time,” Ive told reporter Josh Tyrangiel. According to Apple executives, creating experiences for the iPhone using on-screen pressure sensitivity technologies needed to demonstrate enormous utility in everyday life, especially to try to streamline manipulation of the device between various tasks.

Phil Schiller, responsible for marketing Apple products, stressed to Tyrangiel how much time the work on creating an iPhone with 3D Touch was aimed at making the novelty a solution for users. “In terms of engineering, building the hardware for a screen that makes it incredibly difficult. We are going to waste a whole year of engineering in fact, two at tremendous engineering and production cost if we don't do something we are going to use, ”he said.

With the Corning partnership, Apple created a different glass from the others currently on the market for cell phones. In common gestures, it works as we are used to, but for pressure recognition, 96 sensors have been integrated into the backlight system of the Retina display of the new iPhones. They work by measuring the distance between themselves and the sensitive glass of the devices at the moment the user presses a finger on it; from there, iOS combines the calculations of these movements with touch sensor signals, making it possible for the movement of the fingers to accompany the image representing the interaction with elements on the screen.

By itself, the new technology for the screen just recognizes outside. For user interactions to become successful, Apple integrated the Taptic Engine to enable the on-screen software to express feedback on what is being done. The two pressure levels (calledPeak and"Pop") created for the new iPhones are accompanied by light vibrations of 10 and 15 milliseconds, respectively.

The preliminary result of this construction generated mixed opinions among the specialized media, which had the opportunity to test the news from Apple after the launch of this Wednesday.

O TechnoBuffalo he was excited about the quick actions provided on the Home Screen for new gestures, as well as within native apps. On the other hand, WIRED worries about the speed of adoption after all, developers of iOS apps will take time to offer news on their products that take advantage of this new potential. OThe Verge it goes so far as to say that current iPhone 6 users don't even have to worry about migrating.

The iPhone usage experience is guided by apps; As much as Apple makes a point of advancing in its software next to each product launch, users gain the final perception of this in the solutions that accompany them on a day-to-day basis, well beyond the trivial offer offered by iOS. The 3D Touch is good, but it can become much better; the mission of taking this forward is in the hands of a community of more than 11 million people and companies, who did not know about this until a few hours ago but are now called upon to consider.

There is more to the matter inBloomberg It is said by other executives, including Alan Dye, vice president responsible for Apple's software design. It is worth following the reading (in English).