Who here remembers that Apple commercial – which was recently awarded – in which a team creates a pizza box in one of Cupertino’s most ambitious projects? The quartet is back!
The team is now working from home (the famous home office, in times of quarantine / isolation) with its numerous challenges (children, relatives, pets, short deadlines, reduced budget, etc.). The purpose? Again, create a box!
The ad basically shows all the Apple tools that can help us with this type of task, such as video conferencing through FaceTime, exchanging messages via (duh) Messages, emails via Mail, scan documents through Notes, see the size of things using the Measure app, organize life by Calendar and Reminders … not to mention using the products themselves, including iPhones, iPads, Apple Pencils, Macs, Apple Watches and others.
The Underdogs they are back, sailing in their new normal with many unknowns, but a reliable constant: Apple helps to unleash their creativity and productivity, even when they are working at home.
It is still a world of deadlines, meetings, group chats, conference calls, co-workers and bosses. But it is also a world of children, a dog and a hairless cat. And it’s a world where collaboration never fails, whether it’s the team using iPad, iPhone, iMac, MacBook or all of the above. Working from home (or anywhere) is nothing new, but what you can do together is.
Apple even created a page on its website highlighting the solutions we see in the commercial.
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