The Cupertino giant has been the subject of a new collective action for allegedly not informing, transparently, where user data from the iCloud are stored.
Under the lawsuit filed with the Northern California District Court, Apple violated customer trust and legally bound them by using its name to sell iCloud subscriptions to users who believed their data would be stored on the company's primary servers when , in fact, the company distributes this responsibility among Amazon, of Google and from Microsoft.
Under the iCloud agreement, when the service is activated on a device, the content is “automatically sent and stored by Apple,” but at no time does the agreement mention that some data may be stored by third party servers.
Despite this, the company promises that data sent to iCloud will be secure and that there are “industry standard security technologies and strict information protection policies,” but that was not enough to resolve collective action.
The plaintiffs demand that the lawsuit gain collective bargaining status and request a precautionary measure that forces Apple to "falsely disclose iCloud policies" in addition to paying unspecified fines.
It is worth noting that, unlike the iCloud agreement in most regions of the world, Ma's service contract in China describes in more detail where platform customer data is stored. According to the regulations, Ma stores data from Chinese users on local servers, such as Guizhou-Cloud Big Data (GCBD).
via AppleInsider | Image: Cristian Dina / Shutterstock