Apple stresses that apps should show full price of their subscriptions

Apple stresses that apps should show full price of their subscriptions

At signatures They have quickly become the App Store's most adopted (and most lucrative) business model: by the day, the traditional model of the one-off print-priced app fades into the monthly payment model, where you essentially You pay for a service instead of a single product.

Now, to keep up with this change, Apple has updated its developer-oriented pages about its app subscription screens. Both the documentation in the Human Interface Guidelines area and the App Store area within the Apple Developer site have been revamped with a number of new rules or reissue of existing rules to make certain limitations and requirements clearer.

Among the highlighted rules, Apple advises developers to display the price of subscriptions clearly ie in all payment models (monthly, quarterly, semi-annually), the highlighted amount should be the total the user pays at the time of purchase. ; Other information, such as the monthly equivalent amount or how much the user saves with longer plans, should be displayed in smaller letters.

See some examples:

New Apple App Subscription Screenshots

Ma also makes it clear that subscription price information must be available before the page "folds" that is, if the screen in question has a long scroll, the signature buttons may not be at the bottom of the page. Trial periods, in turn, must be made explicit before the user accepts the terms and the amount to be paid at the end of the trial. trial.

The new documentation also features “standard” screenshots that developers can draw inspiration from, as well as rule-based rules and guidelines that can be adapted on a case-by-case basis and included in apps.

Clearly, Ma's move is an attempt to curb the action of rogue or appealing developers, who resort to questionable strategies for taking money from unwary users, which, as we have talked about here, has become a sadly common phenomenon. It is hoped that enforcing the rules will at least diminish this kind of occurrence and make everyone's life easier, but to check the effectiveness of action, we will have to wait.

via 9to5Mac