You're probably laughing guiltily (or not) at the title above, so I'll give you no introduction to the latest news from retail from around the world, days after the official departure of former boss Angela Ahrendts.
Yes, real: as reported New york post, Apple's temporary store on Fifth Avenue, New York, was infested with bed bugs Which caused chaos among its employees last week.
The space is just behind the iconic glass cube that holds Ma's “royal” store, closed for renovations until God knows when. It is not known if the insects invaded (or came from) the construction site, but the situation in the temporary establishment seems to be really critical for almost a month.
According to sources heard by the report, officials are on alert, feeling insecure and afraid of taking the infestation to their homes. A week after Apple shipped a store-stamping company and stated that "there was no more cause for concern," the insects reappeared in large numbers and one of the employees even filmed a thumbtack walking along its tracksuit.
Only last Friday (12/4), then, did the store management recognize that the problem persisted and directed staff to store their belongings in two plastic bags, one inside the other, while a sniffer dog tried to find the focus of the store. infestation. One day last week, the 24-hour shop closed for a few hours to deal with a "water leak," a mere cover for the real problem.
Apparently, over the weekend, the insects were definitely wiped out, but the m-print of the employees remains. One of them told the New york post "You shouldn't go to work feeling insecure and unprotected," while another complained that Apple had not warned about the temporary closure of the store. Some employees came to work and found their doors closed.
There are problems solving the, huh, Apple?
To the northwest, the news is also not particularly heartening to Ma, though for a completely different reason. Last February, we saw the renders of a major renovation of Apple Pacific Centerin Vancouver (Canada), which would occupy an entire entrance to the mall after a good renovation. Now the plans are in danger, as the local blog reported City duo.
The Vancouver City Council at a recent meeting expressed a “preliminary disapproval” of the Pacific Center mall expansion project, which of course includes the renovation of the Apple store. According to reports, board members approved the store design itself, but criticized the use of public space in the expansion project and asked that the building be moved to another location.
Agents also questioned the (lack of) integration of the store architecture with the rest of the shopping center, asking for a large green wall with natural vegetation, designed to the rear of the store, to be relocated. The mall management responded that it would not know how to handle those requirements, to which the board replied that they could proceed with the earlier expansion proposal that offers less public space, but it is not known whether to contemplate the Apple store design.
The decision is not yet final: The Vancouver City Council will vote on May 13, and then we will learn what Ma's fate will be in Vancouver. Will recent results in Stockholm and Melbourne influence anything?
While trouble surrounds Apple in New York and Vancouver, a little farther south things go relatively well, thank you: after closing two very old patent stores in Texas (possibly) on patents, Ma opened the doors for the late-space replacement. : a Apple Galleria Dallas, located in the homonymous mall of the Texan city.
Our reader Eduardo Renzetti Cardoso He was in the store a few days after opening, and very kindly provided us with some pictures (thank you!) which he took from the new space. See s (click on images to enlarge):
Unlike other recent Apple openings, such as Apple Champs-lyses or Apple Iconsiam, the new Dallas store has no major visual or location appeal; Still, it is a very careful construction of the company, entitled to all retail elements introduced in recent years, such as the Today at Apple and the shelves recessed into the wall.
Beautiful, isn't it?
Across the Atlantic, the news is also positive: as reported by the Evening Standard, Apple has well-advanced plans to open its sixth store in London and not anywhere: we're talking about one of the city's most upscale shopping addresses in Knightsbridge.
According to the story, Apple has already signed a contract with Chelsfield, a real estate firm that is renovating one of the historic buildings in the area to make Knightsbridge Estate a complex of shops, offices, restaurants and residential apartments. The building is located between two of London's most famous department stores, Harrods and Harvey Nichols.
The information, for now, is still treated as a rumor, as Ma has not officially confirmed it. We will keep an eye.
In addition to the major renovations, inaugurations and plans covered above, Apple also continues its plan to do minor renovations in local stores so that they bring their latest retail experiences. O 9to5Mac recently listed some of these plans.
We have, for example, the Apple columbiain the homonymous city of the state of Maryland. By then, Apple plans to move from the current space of about 500m to another area recently vacated by Abercrombie & Fitch, about 750m; Ma has already requested the removal of some non-structural columns from space, which symbolizes that the reformation really will be profound. There is still no forecast for change.
THE Apple Scottsdale QuarterIn turn, it will have an even smaller makeover: its furniture will be replaced and the store will be rearranged, with the former Genius counter replaced by the support tables and the inclusion of the canvas. Today at Apple and from the stools to the Forum. The canvas, even, is in an unusual place: in the middle of the store, rather than in the background, effectively creating a division between two sectors in the expected space, considering that the store has entrances on two opposite sides.
Other stores have similar upgrades planned soon, such as Apple eton (in Woodmere, Ohio) and the Apple ridge hill (in Yonkers, New York). Three more are closed for this type of reform: Apple Passeig de Grecia (Barcelona), Apple Bondi (Bondi Junction, Australia) and Apple Pioneer Place (in Portland, USA).
According to 9to5Mac, over 70 phones from Today at Apple will be installed in stores around the world only in 2019. a good pace, no?