one fact: very hardly any take off the crown of Apple in the device market wearable. As we commented a few months ago, Ma grabbed the market with products like Apple watch, the Airpods and the headphones Beats in a way that is hard to beat. It's not the case of sleeping on the spot and thinking all is well, though.
The latest research from International Data Corporation (IDC) about the segment was released this week, and while it shows that Apple has held its leadership tooth and nail (and even achieved good growth in recent months), the company's radar should be pointed at two that are climbing the mountains. wearable devices with jet packs: Samsung and the Huawei.
According to the survey, referring to global sales in the first quarter of 2019, the clothing market is sailing aft: the whole segment has shipped 49.6 million of devices over the period a growth of 55% over last year.
Apple, as said, remained in the lead with 12.8 million devices sold, which represents a 49.5% jump year-over-year and is enough for the company to dominate more than a quarter (25.8%, more precisely) of the segment. Xiaomi followed shortly afterwards, with even higher growth (68.2% over the previous year) and 6.6 million pieces of clothing shipped.
The most worrying companies follow: Huawei (third) and Samsung (fourth) saw annual growth of 282% and 152%, respectively, with 5 and 4.3 million devices shipped in the period. If companies continue on such a strong upward trajectory, Apple could soon see its leadership threatened especially by Samsung, as Huawei has now entered into an English fight with the US government that could severely shake its activities in the coming months.
IDC has also released a survey on wristwear only. In this one, Apple no longer has the leadership, lost to Xiaomi and here, once again, we see Huawei show a metric growth compared to the first quarter of 2018:
The research firm said Apple's strategy of increasing its products' average ticket especially Apple Watch has been successful in the company's long-term plans: $ 426 in Q1 2018, the average price paid for each watch. reached $ 455 in the same period of 2019. IDC notes that apparently the same strategy is now being applied to AirPods with the launch of the second generation of headphones.
Will the plan continue to bear fruit in the future? We'll see.