Apple still leads mobile computing segment, but Lenovo is on its tail

Apple still leads mobile computing segment, but Lenovo is on its tail

As the boundaries between tablets and notebooks are shuffling (see the iPad Pro it’s the Surface Book, for example), it is difficult to quantify the performance of a given manufacturer considering only one “edge” of the market. So for some time now, the Strategy Analytics adopts a different strategy, considering the mobile computing market as a whole – and therefore taking into account the entire range of tablets and notebooks available.

Apple is the usual leader in the segment, and the situation has not changed in the second quarter of 2019. Still, it is good for Apple to keep an eye on: Lenovo it is growing rapidly and, if it keeps its current pace, it could overtake the Cupertino giant in the very near future.

Between iPads and MacBooks, Apple sold 14.6 million devices in the second quarter of this year – a decrease of 3% compared to the 15 million devices shipped in the same period last year. Lenovo, in turn, saw a considerable jump, of almost 20%: of the 11.9 million devices sold in the second period of 2018, the company jumped to 14.1 million of notebooks and tablets in 2019, pasting instead of Apple.

According to Strategy Analytics, Apple managed to maintain its leadership position mainly due to the iPad and the news brought by the new line of tablets (and, of course, by the iPadOS 13). Lenovo, in turn, surfed the Windows update cycle (that is, a period in which more consumers change their machines) and benefited from a catalog with many options, from the simplest to the most advanced.

Following the leaders, we have the presence of HP, gives Dell and the Samsung in the survey, all with numbers between 5 and 10 million devices sold – and without major changes in the year-over-year comparison.

via Apple World Today