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Apple Still Leads Mobile Computing Segment, But Lenovo Is On Its Edge

insofar as the boundaries between tablets and notebooks shuffling around (see iPad Pro it's the Surface book, for example), it is difficult to quantify the performance of a particular manufacturer considering only one "tip" of the market. So, for some time now, the Strategy Analytics adopts a different strategy, considering the mobile computing market as a whole and therefore taking into account the full range of tablets and laptops available.

Apple is the usual leader in the segment, and the situation hasn't changed in the second quarter of 2019. Still, it's good to keep an eye on Apple: Lenovo It is growing rapidly, and if it keeps up with the current pace, it could overtake the Cupertino giant in the very near future.

Between iPads and MacBooks, Apple sold 14.6 million devices In the second quarter of this year, there was a 3% drop from the 15 million handsets shipped in the same period last year. Lenovo, in turn, saw a sizable jump of almost 20 percent: from the 11.9 million devices sold in the second period of 2018, the company jumped to 14.1 million of notebooks and tablets in 2019, gluing in turn from Ma.

According to Strategy Analytics, Apple has been able to maintain its leading position primarily because of the iPad and the news brought by the new line of tablets (and of course the iPadOS 13). Lenovo, for its part, has surfed the Windows upgrade cycle (this is a time when more consumers switch machines) and has benefited from a catalog with many options, from the simplest to the most advanced.

Following the leaders, we have the presence of HP, gives Dell and from Samsung in the survey, all with numbers between 5 and 10 million devices sold and no major changes year over year.

via Apple World Today