Yesterday we published about a survey conducted by Recode which evaluated the most reliable companies by American users, in which the Cupertino giant was very well positioned.
As in gringo, Ma's fame is also high in Brazil. In the fifth edition of the study More Value Produced (MVP), released in partnership with the national consultancy DOM Strategy Partners, Apple ranked second among the digital services companies most valued by Brazilians, behind only the Google.
The survey that inaugurates a new category of the study that takes place annually analyzes the relationship of companies with consumers and classifies those that most generate and maintain value for customers.
For the study, data related to the values that companies generate in addition to consumers, shareholders, employees and society are verified. In addition, in order to position itself in the ranking produced by the consultancy, information such as brand value, after-sales relationship, sustainability and innovation in use, and application of digital technologies are taken into account.
Here is the classification with the Top 5:
- Google 9.01
- Apple 9.00
- Uber 8.89
- Facebook 8.84
- iFood 8.13
For a hundred, huh Apple? 😉