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Apple simulates creation of its patented pizza box in new commercial

Ah, Apple’s commercials… Apple’s advertising has been recognized (and awarded) for years for its attention-grabbing features, such as creativity, production or another “very advanced” feature: humor.

With the company’s newest commercial, this was no different. Entitled “Apple at Work – The Underdogs” (something like “Work at Apple – The Wronged”), the short shows a hypothetical work situation at Apple, in which a group of employees, certainly underestimated, must create the curious pizza box invented (and patented!) by the company.

The video starts with one of the employees of the company’s design team; she says that, in the outbreak of a traffic accident involving the head of her division (luck?), she set up a meeting to display a prototype that they (her team) had just designed. In two days, the four employees rush to create the prototype and … well, the result you can see in the video above.

To arrive at the final result, employees (obviously) use several Apple products, such as iPhones, iPads Pro, Apple Pencil, MacBooks, group FaceTime, AirDrop, iWork apps and even the Microsoft 365 suite. Apple at Work page explains the use of these features a little more.

Apple products help employees work more simply and productively, solve problems creatively and collaborate on the common goal. And they are all designed to work together beautifully. When people have the power to work the way they want, with the tools they love, they can do the best they can and change the future of their business.

Apple's patented pizza box design

As we said, the prototype shown in the commercial is the current Apple-patented pizza box. It was created with the help of the chef at Caffè Macs (restaurant on the campus of the Apple) Francesco Longoni, and was specially developed to store the pieces of pizza for those busy employees who have lunch in the office.

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via 9to5Mac