Market share of devices in schools

Apple shows signs of losing battle to Chromebooks in educational institutions

For a long time, studying at an American school was the dream from any Apple fan. In classrooms, students iGadgets made available encouraged collegiate learning – and that argument is more than enough to want to study every day, huh. The company has always invested in education-oriented programs and, last year, launched the Classroom app (Classroom), responsible for assisting educators in observing and managing student activities with iPads. In addition to it, Swift Playgrounds was also created, a free app that arouses student interest in the world of programming.

What nobody expected was that the famous Apple devices would * lose * space for Chromebooks – low cost laptops running on the Chrome OS operating system. Of the 12.6 million mobile devices shipped to primary and secondary schools in the United States in 2016, Chromebooks accounted for 58% of the market, up from 50% in 2015, according to a report by Futuresource Consulting. School shipments of iPads and MacBooks fell from 25% to 19% during the same period, thus diminishing the momentum of Apple, which has been selling its products in schools for 40 years.

Market share of devices in schools

There’s so much uproar: Chromebooks run apps through Google’s cloud-based Chrome OS operating system, making them cheaper and often faster than traditional laptops that rely on hard drives. Since Chromebooks store documents online, they can be shared among students, who can retrieve any school file to access class work. Google also provides school administrators with a dashboard to remotely manage thousands of laptops at once.


And the news does not stop there. All of this change to Google products is hurting Apple’s revenue: of the $ 7.35 billion that schools and universities spent on devices in 2016, sales of iGadgets fell from $ 3.2 billion in 2015 to $ 2.8 billion in 2016 – according to IDC, a market research firm. Windows devices generated $ 2.5 billion in 2016, compared to $ 2.1 billion in 2015, while Chrome devices reached $ 1.9 billion in 2016, compared to $ 1.4 billion in 2015.

However, Apple continues to struggle to keep its products in the American school environment against the low-cost arguments of Chromebooks: “Mac and iPad are the best education tools to help teachers teach and students learn,” said Susan Prescott , Apple’s vice president of product marketing, in a report published on The New York Times.

And you, what do you think of this battle? Students are losing with the departure of iGadgets or are Chromebooks really better when it comes to education? Do they easily replace your Mac and iPad?

[via 9to5Mac]