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Apple Shows Signs of Losing Battle for Chromebooks in Education

For a long time, studying at an American school was the dream from any Apple fan. In classrooms, iGadgets made available encouraged collegiate learning and that argument is more than enough to want to study every day, huh. The company has always invested in education programs and last year launched the Classroom application (Classroom), responsible for assisting educators in observing and managing student activities with iPads. In addition, Swift Playgrounds, a free app that piques student interest in the programming world, was also created.

What no one expected Apple's famous devices would * lose * room for Chromebooks inexpensive laptops running on the Chrome OS operating system. Of the 12.6 million mobile devices shipped to primary and secondary schools in the United States in 2016, Chromebooks accounted for 58% of the market, up from 50% in 2015, according to a report by consulting firm Futuresource Consulting. School shipments of iPads and MacBooks dropped from 25% to 19% during the same period, thus diminishing the momentum of Ma, which markets its products in schools 40 years ago.

Device market share in schools

So much for dawn: Chromebooks run apps through Google's cloud-based Chrome OS operating system, making them cheaper and often faster than traditional laptops that rely on hard drives. Because Chromebooks store documents online, they can be shared among students, who can take any school file to access class work. Google also provides school administrators with a dashboard to remotely manage thousands of laptops at once.


And the news doesn't stop there. All of this change for Google products is hurting Apple's revenue: Of the $ 7.35 billion that schools and universities spent on devices in 2016, sales of iGadgets they went from $ 3.2 billion in 2015 to $ 2.8 billion in 2016, according to IDC, a market research firm. Windows devices generated $ 2.5 billion in 2016, up from $ 2.1 billion in 2015, while Chrome devices reached $ 1.9 billion in 2016, up from $ 1.4 billion in 2015.

However, Apple continues to struggle to keep its products in the US school environment against the low-cost arguments of Chromebooks: Mac and iPad are the best education tools to help teachers teach and students learn, ”said Susan Prescott. vice president of product marketing at Apple, in a report published in the The New York Times.

And you, what do you think about this battle? The students are losing with the exit of the iGadgets Or are Chromebooks really better when it comes to education? Do they easily replace Mac and iPad?

(via 9to5Mac)