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Apple secures “AirPower” brand marketing rights

Rumor: AirPower, Apple's wireless charger, may arrive next month - but its price is still a mystery

As you may have seen, Apple updated some of its products and launched new devices this week, including the second generation of AirPods and its wireless charging case, which raised expectations about the launch of the infamous AirPower.

Whether (or not) you are about to launch your wireless charging base, the fact is that a problem with the “AirPower” trademark registration has given Apple a headache in recent months, as another company had applied for the rights commercials about the name of the expected Apple accessory.

More precisely, Apple tried to register the “AirPower” trademark in the middle of last year, but found that a company called Advanced Access Technologies had already filed the same application, which was provisionally granted last December by the States Patent and Trademark Office United (United States Patent and Trademark Office, or USPTO).

However, before a trademark is officially granted, the USPTO analyzes the arguments of other companies that believe that trademark may cause confusion with an existing product. And that is exactly what Apple did. Although she did not cite AirPower itself in her argument, she claimed that this brand could interfere with the names of some of its products, such as AirPlay, AirPort, AirPods and AirPrint.

After months of trying to stop Advanced Access Technologies from getting the commercial rights to the name «AirPower», Apple suddenly dropped the objection against granting the brand to the company and the dispute was closed. Now, Apple is back on the case – but not to fight the other company, but to buy the marketing rights of the brand!

After all this confusion, you must be wondering what was resolved. Come on: Currently, Advanced Access Technologies is still the owner of the brand, but the Apple lawyer responsible for the negotiations, Thomas Perle, is also quoted in the registry – which is very strong evidence that Apple may be the new owner of the brand. trademark.

As we said, this acquisition process occurs amid new rumors and even more indications that suggest the imminent launch of AirPower. Today, a new image of the accessory was found in the bowels of the source code of the Apple page, after all public references to the device have disappeared.

via MacRumors