2009 will be the last year in which Apple will participate in the MacWorld Expo. The company explains that it wants to focus on other types of proximity strategies with customers and will therefore abandon the annual fair.
The event was, for many years, one of the points of reference to show its novelties to the public, often through the media presentations of Steve Jobs. At MacWorld, the participants not only knew the products but also had the opportunity to touch and taste the new Apple equipment, something that, apparently, will happen in other initiatives to be announced by the company.
Even so, Apple adds that it is focusing on stronger campaigns, which leave aside trade fairs, events that have «become unimportant» among its communication initiatives.
Finally, the North American manufacturer said that this year, it will be Philip Schiller, Apple’s vice president of global marketing, and not Steve Jobs, who is responsible for MacWorld’s opening speech, which will be celebrated in San Francisco between the days January 5 and 9, 2009.
The company’s announcement coincides with the publication of Apple’s sales results during the month of November, when the numbers dropped by one percent compared to the same period in 2007.