For the first time in three years Apple saw sales of its computers drop in the United States. According to the NPD Group, the drop was 6 percent and compares January 2009 with the same month last year.
In value, sales in the same market fell 11 percent while the brand’s share fell by 3.3 percentage points to 13.7 percent.
The consultant says that this low reflects the brand’s lack of commitment to renewing its offer, since the Mini model is close to fulfilling two years without any changes, like the iMacs, which have maintained the same design for some time.
Finally, in the same study, the NPD Group reports that in most of the North American market, the total number of PCs of all brands sold increased by 2 percent compared to 2008.