Privacy. If you have a theme that Apple likes to explore [1, 2, 3, 4] and that, in theory, is 100% aligned with your business strategy, it is privacy.
Because? Simple: companies like Google, Facebook, Amazon and others need information from customers so that their services make sense. Apple earns much of its dollars by selling products and even services which, in a superficial way, need not know anything about your private life.
Of course, the story is not as simple as I told above. Siri, for example, needs to have access to a certain level of information from users in order to function the way we imagine – it is not for nothing that Apple also got into controversies involving invasion of privacy in this sense.
The big difference is that Apple, in these cases, tends to assume the mistake and act quickly to remedy the situation – as this is part of a marketing strategy, everything must necessarily be well aligned with the speech, after all.
Keeping this line, Apple today released a new commercial hitting that key. Entitled “Privacy on the iPhone – Simple as that”, the video explains that nowadays our smartphone has more personal information than our home.
Financial details, messages, your location, your heart rate after a run… all of this is sensitive information that should be on your phone only, without anyone else having access. And that’s exactly what Apple promises with the iPhone. When using it, everything that is sensitive and important remains only in it.
May Apple be able to fulfill that promise with praise. ?
iPhone 11 Pro and 11 Pro Max
Cash price: from R $ 6,299.10Installed price: up to 12x R $ 583.25Colors: space gray, silver, midnight green and goldCapabilities: 64 GB, 256 GB or 512 GBLaunch: September 2019