Apple resumes leadership in the “BrandZ” ranking of the most valuable brands on the planet

Apple resumes leadership in the “BrandZ” ranking of the most valuable brands on the planet

In 2014 Apple was overtaken by Google after three years in a row at the top of the ranking "BrandZ", but she is now back on top and off.

Millward Brown today published its annual survey of the most valuable brands on the planet, with the value of Apple shooting 67% in one year and now reaching $ 247 billion thanks mainly to the iPhone 6 and the Apple Watch. THE Google it also rose, but only 9% is now worth US $ 173.6 billion. Then the Microsoft, which won the third position on top of IBM and is now worth $ 115.5 billion (28% more than last year).

Check out the top ten ranking:

BrandZ Top 100 Most Valuable Global Brands 2015

You can check the top 100 in this PDF.

It is worth remembering that “BrandZ” specifically takes into account the value of the brands themselves, not the companies. This is the 10th anniversary of the survey, which saw the overall value of the brands grow by 126% from 2006 to now, reaching US $ 3.3 trillion.

(via Patently Apple)