Apple remains the most valuable brand in the world

Apple remains the most valuable brand in the world

For the fourth consecutive year (2013, 2014, 2015), the Apple is at the top of the ranking Interbrand with the most valuable brands in the world.

Interbrand brand ranking

The brand value of the company, good to note from Ma grew 5% from 2015 to 2016, now reaching $ 178.1 billion. She then Top 5, per Google (+ 11%, $ 133.3 billion), Coke (-7%, $ 73.1 billion), Microsoft (+ 8%, $ 72.8 billion) and Toyota (+ 9%, $ 53.6 billion). The greatest annual growth was in the Facebook, 48%, now in the 15th position with $ 32.6 billion.

The total value of the top 100 brands rose 4.8% year on year, reaching almost US $ 1.8 track.