Apple Releases New AirPods Commercial Series Featuring Songs by British Artists

The new strategy of Apple to regionalize their commercials and make them more digital age-friendly leaving them shorter seems to be going afloat. After the “our” Brazilian commercial and the many short videos of the series “Clicked with iPhone” showing various cities of the world, now it's time for the UK to revel in.

Appeared on the Apple United Kingdom YouTube Channel six (!) Short clips of ~ 15 seconds each starring the Airpods being ingeniously used as musical notes. With the exception of the first (which had previously aired), all new videos feature music from different British artists: Lianne La Havas, Craig David, The 1975, Kano and NO.

Feel the magic of AirPods on iPhone 7. Get a pair of these at apple/uk/airpods/

An interesting curiosity is that all music videos have nominated artists. BRIT Awards 2017It is a fact that Apple makes a point of quoting in the description of the videos. In addition, on the official website of the award already has several playlists, including one for this year's edition only.

The videos were pretty cool, right? 😊

(via MacRumors)