The announcement of the arrival of the application Steam Link, which we released a few weeks ago, sounded like music to the ears of gamers of planting (for example, me). Unfortunately, Apple did us a favor and put an end to our joy. How? Rejecting the app and preventing it from being released for iOS.
Steam Link is an application that would allow you to play titles from your Macs / PCs directly from iPhones, iPads or Apple TVs using Steam technology In-Home Streaming well, no more.
In the official statement of Valve, the company responsible for Steam, she stated that Apple even came to accept the application, so much so that they released its launch. However, Ma came back, claiming that there were "business conflicts with application guidelines that were not supposed to be noticed by the original review team".
Below, Valve's full statement:
On Monday, May 7, Apple approved the Steam Link app for release. On Wednesday, May 9, Valve released the application. The following morning, Apple revoked its approval, citing business conflicts with application guidelines that were not supposed to be noticed by the original review team. Valve appealed, explaining that the Steam Link app simply functions as a LAN-based remote desktop, similar to several remote desktop applications already available on the App Store. Finally, this feature was denied, leaving the Steam Link app for iOS blocked for release. The team here spent many hours on this project and in the approval process, so we are clearly disappointed. But we hope that Apple will reconsider in the future.
Although it was not revealed exactly what would have prevented the app from being launched, the Reuters suggested that it might have to do with the fact that Apple wants to "keep a share of digital purchases made within games by its mobile devices".
This is because, as we know, Ma does not accept that there is a “store within the store” in the App Store, unless it passes through Apple's infrastructure and pays the 30% charged by it; this is exactly what the Steam app (at least on the desktop), a place to buy games and play them.
The denial of the app may seem silly, but Bob ODonnell, head of TECHnalysis Research, said that it could even be harmful to Apple, since it would be "denying iPhones users access to the largest gaming ecosystem out there". He further cited that it would damage his relationship with the 18- to 24-year-old audience (most of whom are iPhones in the US, of course).
Doug Lombardi, director of marketing at Valve, said that they have already withdrawn the option to purchase the app, but without revealing how the change was made.
The hope that only that will suffice for the app to mold itself to Apple standards, so that we will not become Steam Link orphans, as Android users, for now, are enjoying the beta version of the app (slightly jealous, I admit).
A big bucket of cold water, friends Steamzeiros