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Apple refocuses on privacy in newest iPhone commercial

Privacy. If you have a theme that Apple likes to explore (1, 2, 3, 4) and which in theory is 100% aligned with your business strategy, privacy.

Why? Simple: Companies like Google, Facebook, Amazon, and others need customer information to make their services meaningful. Apple now earns a large portion of its dollars selling products and even services which, superficially, need know absolutely nothing about their private life.

Of course the story is not as simple as I told above. Siri, for example, needs to have access to a certain level of user information to function the way we imagine it would be that Ma also got into privacy-involuntary polemics.

The big difference that Apple, in these cases, usually takes the mistake and acts quickly to remedy the situation as this is part of a marketing strategy, everything necessarily needs to be well aligned with the speech after all.

Keeping that line, Apple today released a new commercial by hitting that key. Entitled β€œIPhone Privacy – Simple as That”, the video explains that nowadays our smartphone has more personal information than our home.

Financial details, messages, your location, your heart rate after a run, all this sensitive information that should only be on your phone without anyone else having access. That's exactly what Apple promises with the iPhone. By using it, all that is sensitive and important is only in it.

May Apple fulfill this promise with praise. πŸ˜‰

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Official image:

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iPhone 11 Pro and 11 Pro Max

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Price: Starting at R $ 6,299.10Installment Price: in at 12x from R $ 583,25Colors: space gray, silver, midnight green and goldCapabilities: 64 GB, 256 GB or 512 GBRelease: September 2019