Apple raises – again – the prices of some computers in Brazil! [atualizado: em outros países também]

Apple raises - again - the prices of some computers in Brazil! [atualizado: em outros países também]

Apple today updated its line of 15-inch MacBooks Pro and 27-inch iMacs with Retina 5K display.

The news was punctual and nothing extraordinary (all as expected).

What was not expected, again, was the prices of these products to rise here in Brazil.

Yes, it looks like it became routine.

Whenever something new paints Apple takes the opportunity to readjust values ​​here.

In January, when the dollar was around R $ 2.70, Apple readjusted the prices of desktop computers; in March (dollar to R $ 3.10) it was the turn of notebooks; because now, shortly after, everything has been readjusted again.

Here are the new prices:

Mini macs

ModelPrevious priceNew priceVariation
Input R $ 3,099.00 R $ 3,599.00 16.1%
Intermediate R $ 4,299.00 R $ 4,899.00 14%
Top of the line R $ 5,999.00 R $ 6,899.00 15%

iMacs

ModelPrevious priceNew priceVariation
21.5 ″ input R $ 6,799.00 R $ 7,899.00 16.2%
21.5 ″ Intermediate R $ 7,999.00 R $ 9,299.00 16.3%
Top of the line 21.5 ″ R $ 8,999.00 R $ 10,599.00 17.8%
27 ″ input R $ 10,999.00 Discontinued
Top of the line 27 ″ R $ 11,999.00 R $ 12,699.00 5.8%
Entrance with 27 ″ Retina display Did not exist R $ 14,299.00
Top of the line with 27 ″ Retina display R $ 14,999.00 R $ 16,299.00 8.7%

Macs Pro

ModelPrevious priceNew priceVariation
Input R $ 17,999.00 R $ 21,999.00 22.2%
Top of the line R $ 23,999.00 R $ 27,999.00 16.7%

MacBooks Pro with 15 ″ Retina display

ModelPrevious priceNew priceVariation
Input R $ 12,799.00 R $ 13,999.00 9.4%
Top of the line R $ 15,999.00 R $ 16,999.00 6.3%

Okay, even though the dollar is now more expensive than in January (now it is about R $ 3.00), it is more affordable than in March, when the MacBooks were readjusted.

So, there is no point in this increase in prices for the 15-inch MacBook Pro as they continue to cost the same thing abroad.

And even though the increases in desktops are «justifiable» (variation of R $ 0.30 of the dollar), it is not possible to swallow a 22% readjustment in Mac Pro just four months after prices have risen 7.5%.

Unfortunately, it’s becoming increasingly impossible to buy Apple products in Brazil… ?

Update · May 19, 2015 at 15:51

As already happened this year, the increase was not restricted to Brazil.

Several countries like Canada, Portugal, France, Germany, Ireland, Holland, Italy, Finland, among many others also suffered from the readjustment.

According to MacRumors, in Europe mini Macs increased by 50-100 euros; iMacs rose between 100 and 150 euros; Macs Pro are about 400-600 euros more expensive.