The controversy with the batteries of iPhones may have generated a satisfactory response on the part of Apple, but there is no way: the scandal has produced a blemish in the history of the company that not all exchange programs or discounts will be able to repair. Tim Cook and his gang are still trying, however.
The information is BBC: The Competition and Markets Authority (CMA), the British government agency responsible for overseeing the market and free competition in the country, announced today that Apple has formally committed to be more «honest» and show more transparency in future iOS updates that could potentially harm the battery of iPhones.
What does this mean in practice? Basically, future updates of iOS that “impact the performance management” of the device (and therefore the battery life) will be accompanied by a clear notice informing you of these changes. This notice will be included in the update’s release notes, in a place where it can be seen by all users – even the least educated in this type of process.
Although Apple’s commitment was made specifically in the UK, it is to be expected that the change will be applied globally, as other countries have already expressed their opinion regarding the battery controversy – and, in any case, it would be very strange on the part of Apple just inform the English that the batteries of their iPhones can suffer with an update when it can be done for the whole world.
Obviously, Cupertino’s move is not free: the CMA had been pressuring the company for some time about satisfaction with the battery scandal, and the measure announced by Apple is part of an extensive document sent to the agency. The commitment note also notes several other measures taken by Apple to mitigate the problem, such as the battery replacement program, the Battery Health feature and the information posted on its websites.
There is still no prediction as to when the change announced by Apple will take effect; if the company does not fulfill its promise, however, it may suffer legal actions by the CMA – and as Apple knows that it is not legal to face competition protection bodies, it is to be expected that we will see this “honesty” appear very soon in the iOS update closest to you.
via iDownloadBlog
